Xerox launches a promotional campaign aiming at the SMB sector, which will be carried out by Biuro Podróży Reklamy.

On behalf of Samsung we launched a service dedicated to Galaxy tablet. On the site one can find any information about this new device on the market. Apart from the service we also created an online creative line for the purposes of emission display (banners, mailings). This was the 8th project we carried out on a commission from Samsung in 2010.

In September 2010 the inaugural event of the monthly ‘Stuff’, a magazine devoted to state of the art technology and gadgets, was held at Teatr Kamienica in Warsaw. Samsung was a partner in this event. We created a magical interactive mirror, which is still used during other events organised by Samsung. In November 2011 we prepared a video spot for Samsung to celebrate the opening of Warsaw Copernicus Science Centre.

By the order of Partner of Promotion we mounted a campaign advertising Samsung Irena Women’s Run – an event organised by Samsung as an action against breast cancer. We started with a virtual run at www.Run.Samsung.pl in order to promote the event among women. During the contest, the participants ran more than 177,000 meters, that is sent e-mails recommending the action to over 177,000 recipients! The aim of organising the ‘Virtual Run’ was to encourage as many women as possible to participate in the real run along the streets of Warsaw.

For Samsung we carried out the emission of an advertising video of one of its product in the LED monitors segment. The video was provided by the client and we were responsible for popularizing it on the web.

We have accomplished an innovative project using Augmented Reality (AR) to introduce Samsung 3D LET TV to the market. The campaign includes graphic advertisements on entertainment sites, blogs (dedicated to technology, marketing, innovations) social networking sites (social media marketing) and creations of banners and mailings. The results have exceeded our expectations.

We have prepared a sales campaign for Philips to mark the 25th anniversary of Avent brand. The aim of the campaign was to promote products for parents that have small children.

We had the pleasure of taking part in implementing a PR action – SaveLives.eu for Philips. The action was international in character and BPR had the pleasure of implementing it in Poland. The aim of the campaign was to promote Philips defibrillators.

We have created for Sony an application called Psychotest, which is available on the website www.Sony.pl and helps users to define their needs and preferences regarding Sony’s products, by answering 15 simple questions.

We have carried out an advertising project called “Polish Online Championships in Tetris”. The website www.gpbattery.pl/konkurs has been used as a platform for this project. The Championships were held on the occasion of an international contest related to the promotion of GP products and on the occasion of a premier of the movie “Wall-e”.