In September and October 2009, we had the pleasure to carry out a PR action – SaveLives.eu for Philips . It was an international action and we had the privilege to execute it in Poland. For the purposes of the action, we have carried out ePR publications on 35 nationwide services, have organised patronage of several organisations and institutions . What is more, we have made sure that the action was present on several social networking sites (we have created the action’s official profiles).