PortfolioPortfolio / WJEM: Action strategy for the WJEM brand on the Polish market 2021 – 2022

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BPR (Biuro Podróży Reklamy) stimulates sales and builds brand awareness and recognition for WJEM boxed diets, operating since 2018 in a rapidly growing market.

Wjem specializes in low-carb and meat-based diets, as well as Intermittent Fasting diets.

The implemented activities are long-term and include the preparation and execution of social media campaigns, analytics, as well as influencer marketing.

Media activities include: Google Ads, Search Engine Marketing, Facebook Ads and Instagram Ads, as well as ePR activity.

The analytics included (Google Analytics, Google Tag Manager, eCommerce reporting setup for marketing activities using events and Data Studio) and digital media consulting and training.

An important area of cooperation will also be influencer marketing, carried out primarily on the basis of the reachablogger.pl platform.

Throughout the implementation period, an important task of the agency was to optimize campaign activities, stimulate sales, and build awareness of the WJEM brand and its offerings in the market.

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