Biuro Podróży Reklamy has been selected by Beko for the execution of the digital campaign in 2017. Beko is one of the best brands in the world which offers all necessary household appliances. The brand is now present in more than 100 countries all around the world and is the second biggest white goods brand in Europe.
As part of In Search of Incredible campaign we combined elements of experiential marketing, ambient and social media marketing. At the stations in three chosen cities we put up ASUS and Intel zones – places where one could test the equipment and take part in the fun.
We’re conducting an ambient and social action for ASUS Poland and Intel Poland. The main element of this action will be three zones dedicated to ASUS and Intel set up at railway stations in Warsaw, Katowice and Gdynia.
We have created a microsite for Samsung dedicated to Solid State Drive. Now, Samsung is concentrating on the production of SSD drives. In May, the first Samsung SSD products had their premier on the Polish market.
Samsung has decided to support Solid series – a phone line characterised by a high resistance to all kinds of extreme conditions of use and commissioned us to create a website for this product group. 5 models of the phones were presented on the website www.Solid.Samsung.pl. This is already the 10th project we have carried out for Samsung.