The Noble Film Project – a charity campaign against poverty The idea was to create a buzz around five different movies scheduled to come out the same day. The scripts for the movies were based on true stories and top Polish actors and actresses were hired to star in the films. The thing is… the […]
The Noble Film Project, created in cooperation with The SPRING Association and Biuro Podróży Reklamy advertising agency, won the award in the category of NGO campaigns. The project was highly acclaimed by the jury, which paid a particular attention to the campaign’s inventiveness and novelty of promotion.
In November 2010, we began a three-month-long campaign advertising on the Internet Andrzej Saramonowicz’s comedy ‘How to get rid of cellulite’. The campaign was implemented on a commission from Warner Bros. We planned and carried out a social media detective competition ‘A Lethal Guide’. The film profile on Facebook was the platform for the action.
We carried out another e-PR action for Imperial-Cinepix. Its aim was to advertise a motion picture ‘Max Payne’. We arranged the trailer to be presented on 18 sites addressed to game players and the target age group. As a result, we broke our record in generating interest in a video publication. During the one-month campaign, the trailer was seen more than 547,000 times.
For the purposes of the promotion of the movie ‘Superbad’, distributed by United International Pictures, we carried out an online campaign whose slogan was ‘Show the dick to your mate’. There were two editions of the campaign. The first took place when the movie was released in cinemas and the second when the film was released on DVD and BR (May 2008). During both campaigns, the service was visited by more than 350,000 unique users.
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