The Noble Film Project – a charity campaign against poverty The idea was to create a buzz around five different movies scheduled to come out the same day. The scripts for the movies were based on true stories and top Polish actors and actresses were hired to star in the films. The thing is… the […]
ive film posters with eleven leading Polish actors appeared several days ago in Multikino venues and on billboards in Cracow and Warsaw. Movie buffs have watched interviews with the stars and film critics have published their reviews of premieres on YouTube. However, the films are not the latest Polish productions. They have not been shot and will not be shown at cinemas. These are real stories of THE NOBLE BOX’s charges – a campaign created by the advertising agency Biuro Podróży Reklamy and carried out in cooperation with THE SPRING ASSOCIATION.
An escape room and live video coverage will form the basis of the campaign promoting TNT, a new TV channel that will be available in Poland from October 2015. The ambient-digital campaign, prepared by the advertising agency Biuro Podróży Reklamy.
In November 2010, we began a three-month-long campaign advertising on the Internet Andrzej Saramonowicz’s comedy ‘How to get rid of cellulite’. The campaign was implemented on a commission from Warner Bros. We planned and carried out a social media detective competition ‘A Lethal Guide’. The film profile on Facebook was the platform for the action.
For the purposes of the promotion of the movie ‘Superbad’, distributed by United International Pictures, we carried out an online campaign whose slogan was ‘Show the dick to your mate’. There were two editions of the campaign. The first took place when the movie was released in cinemas and the second when the film was released on DVD and BR (May 2008). During both campaigns, the service was visited by more than 350,000 unique users.