BPR odpowiedzialne było za przygotowanie kampanii od strony koncepcyjnej, kreatywnej i strategicznej. Reklama zrealizowana została w czterech wariantach. 9 maja ruszyła emisja dłuższych spotów 2 x 30 sekund. Spoty Z przymrużeniem oka obrazują typowe sytuacje, na jakie narażone są kolory ścian w naszych domach jednocześnie w ironiczny sposób pokazując relacje międzyludzkie i deklarując niezmywalność czyszczonej powierzchni, dobre krycie i przyjazność alergikom. Emisja krótszych spotów 10 sekundowych […]

PROVIDENT: Facts

An escape room and live video coverage will form the basis of the campaign promoting TNT, a new TV channel that will be available in Poland from October 2015. The ambient-digital campaign, prepared by the advertising agency Biuro Podróży Reklamy.

New TVN24.pl is finally a step forward. But it still has errors.

We carried out an action advertising a children’s TV channel Zig Zap (Canal+). The campaign was based on the competition ‘Look who’s movie’. The platform for the action was a service that enabled the users to add the soundtrack (dubbing) they recorded or captions (subtitles) to short fragments of cartoons presented on the site. As a result, unique short video films were produced that the users could send to their friends. During the competition more than 12,000 video films appeared on the site.

On behalf of HBO we conducted a campaign promoting the première and airing of Season 3 of the popular television series ‘Lost’ on AXN. We implemented social media marketing actions among fans of the series.

MiniMini, the TV channel for the young children, is taking part in the plebiscite Telekamery 2011 (Telecameras) organised by Tele Tydzień (Tele Weeks) in the category: Children’s Channel. The statuette is awarded on behalf of the audience by Tele Tydzień – one of the main TV guide in Poland. Viewers can vote for their favourite channel by sending an sms with a special code.

We are developing two advertising actions in the form of contests for Canal+.