Biuro Podróży Reklamy was chosen by Redcoon.pl, a top electrical online retail brand, to create a new communication strategy together with implementation of graphic and web development services. As part of the campaign, we created: a website, a brandbook (digital + social), communication idea, media strategy and graphic creations for such tools and channels as: […]
In 2017 Biuro Podróży Reklamy agency will carry out a marketing campaign for Beko. The cooperation of Biuro Podróży Reklamy and Beko is the effect of the tender procedure closed by the brand in the second half of November 2016. The agency has cooperated with Beko before, within various digital projects.
We have undertaken to implement the fourth viral marketing campaign for Beko. The object of our actions (as previously) was an altered TV spot in which Jarosław Boberek lent his voice to our little hero. The YouTube video has already been viewed by 500 000 users!
We have started the implementation of the third viral marketing campaign for Beko. The object of our actions was an altered TV spot in which Jarosław Boberek lent his voice to our little hero. The YouTube video has already been viewed by more than 1 000 000 users!
We conducted a viral marketing campaign for Beko. As a result of the emission actions that we had planned the spot was seen on YouTube.pl by over 535 000 users in just 6 weeks. The spot attracted dozens of enthusiastic comments and it influenced around 5 000 users to like Beko fan page on Facebook.
In spring 2012, we began cooperation with Beko in the area of social media marketing on Facebook and YouTube. During the first five months of our cooperation we managed to win more than 50 000 new fans.