BPR prepared and launched the “Do It! Challenge by WD-40″” campaign for Amtra, a leading Polish distributor and manufacturer of professional car chemistry, promoting the WD-40 brand through a contest. The agency’s activities will include social media, cooperation with influencers and SEM advertising.
Amtra is the exclusive Polish distributor of the WD-40 brand – an iconic multifunctional agent for lubricating, cleaning and protection. As part of the brand’s contest, participants will be tasked with recording a video, or taking a series of photos, depicting the use of WD-40 and the results achieved, and then registering at wd40.pl/wyzwaniezrobto to upload content along with a description. A total of PLN25K in prizes will be awarded, the winner receiving PLN 10,000.
Winners will be selected on December 7, 2022.
BPR will handle tasks including ads for Facebook, Instagram, TikTok, YouTube platforms, posts for Facebook and Instagram, moderation of the brand’s Facebook and Instagram channels, ads for Google SEM (including YouTube) and Social Ads, online banners, e-mails to participants of the previous editions of the contest, animated videos for social media, and verification, moderation of contest entries and selecting of winners.
The agency will also be working with influencers to select 5 creators from various categories such as DYI, interior design, lifestyle, sports, and automotive, who are active on YouTube, TikTok, Facebook, Instagram or who are bloggers.
WD-40 is a multifunctional product distributed by Amtra for lubrication and loosening moveable joints, removing dirt and rust, dislodging screws and bolts, or preventing corrosion, and other purposes. It can be used in the home, garden, garage, as well as in the care and repair of bicycles, motorcycles, and much more.
BPR has already cooperated with Altra: in 2015 it won a tender for online activities for the company and was responsible for handling Facebook and YouTube channels. The agency also prepared a digital-ambient campaign for another brand from Amtra’s portfolio – Slime – under the slogan “I dont catch flat tires”.