The brand campaign was divided into three stages: the relaunch of the website and display campaign, the influence marketing activities, and commissioning of a nationwide consumer survey among women accompanied by a contest, and the creation of a video report summarising the survey results. The main goal of the campaign “We bet on women” was […]

Landing page: badanieb2b.biuropodrozyreklamy.com The main incentive for interaction with the target group was the survey, which was prepared and executed on a dedicated landing page badanieb2b.biuropodrozyreklamy.com. The goal was determining what are recent industry trends, what is the industry condition from freelancers’ perspective, what are their needs and what should be changed, and eventually, how […]

The campaign’s claim: „my decision”, was paired with an idea of typical situations from a man’s life in correlation with a particular product. Link do video >> https://www.youtube.com/watch?v=ldLqT_muIro Under implemented campaign, we were responsible for creating communication strategy, graphic creations, media strategy, purchase and execution. The activities lasted 3 months (October-December) and included emission in […]