After winning the tender, the agency Biuro Podróży Reklamy begins servicing a new client, WKM-ENERGIA company. The collaboration will include, among other things, creating a communication and media strategy, as well as designing visual identity for the new brand within the WKM-ENERGIA portfolio, and eventually, managing its media activities.

WKM-ENERGIA is a company specializing in implementing new environmentally friendly technologies into daily life and environmentally safe products. Its products are made from natural plant raw materials subjected to esterification processes, biodegradable, and entirely safe for the environment, holding positive certifications such as EcoLabel and the National Institute of Hygiene.

The collaboration between WKM-ENERGIA and the agency Biuro Podróży Reklamy is just beginning. The agreement between the parties is indefinite, and its scope includes creating a communication and media strategy, designing visual identity for the new brand and creating its brand book; subsequently, it also involves creating advertising designs, managing and organizing campaigns, and media buying.

“We are excited to start cooperation with the Biuro Podróży Reklamy. We believe that combining our innovation in the field of environmentally friendly technologies with the agency’s experience and creativity will allow us to create communication that reflects the unique values of our new brand. Our goal is not only to present products but also to educate the market and raise awareness about sustainable development and ecology. We want WKM-ENERGIA to be synonymous with innovation and trust, and our technologies to become the industry standard in the construction and architectural sectors. Through this collaboration, we hope not only to mark our presence in the market but also to contribute to a better future for all,” says Andrzej Machnikowski, CEO of WKM-ENERGIA.

“The actions will initially be primarily in the B2B area, but ultimately also in B2C. Their goal will be to expand the awareness of current and potential customers regarding the high quality of ecological products based solely on vegetable oils offered by WKM-ENERGIA,” explains Agnieszka Sosnowska, CEO of the Advertising Agency Biuro Podróży Reklamy.

WKM-ENERGIA targets its products to recipients in the construction industry, manufacturers of construction accessories, designers, and architects. The target group for the initial B2B campaigns will be senior-level managers of companies in the concrete and construction industry, as well as physical workers of these companies.

In the subsequent waves of communication activities, B2C campaigns are also planned, directed directly to consumers.