Xerox launches a promotional campaign aiming at the SMB sector, which will be carried out by Biuro Podróży Reklamy. On January the 7th 2013, Xerox will launch new advertising campaign „Xerox helps entrepreneurs”. The campaign is aiming at the owners of small businesses. Xerox will carry out a contest in the form of application on their fanpage (www.facebook.com/XeroxPolska?fref=ts), which will be dedicated to entrepreneurs. The contestants will have to explain (in max of 300 characters) how the Xerox WorkCentre 3325 device could help them running their business. The best work will be published on billboards with the name, logotype and pictures of the winner’s business. The advertisement on billboards will be the main prizes in the contest. There will also be WorkCentre 3325 devices to win. The aim of this action is to promote multifunctional devices, which enable printing, scanning, copying and faxing. Those cheap, in matter of exploatation, devices Xerox is dedicating to the SMB sector.
We’re hoping that our campaign will be attractive for the small business sector in Poland. It could be an interesting experience for both, our brand and our potential clients. Xerox is interested in development in the field of social media
– said Arkadiusz Chłopik – A&P and Strategy Marketing Manager at Xerox Polska.
The campaign will be carried out by the interactive agency Biuro Podróży Reklamy. It will be advertised on Facebook as well as with the use of SEM. The campaign is due to end on the 17th March 2013.