By the order of DHL we organised a campaign whose slogan was ‘Only dupes do not use DHL’. The object of the campaign was a microsite, where 3 animated viral videos were made available: ‘Animals’, ‘Pigeon’, ‘Chamois’. We were responsible for the concept and creation as well as advertising the campaign online. To this end, we ensured the presence of the viral spots in a dozen or so entertainment and social networking sites.