The Union of Meat Industry Producers and Employers (UPEMI) has become a new client of the advertising agency Biuro Podróży Reklamy. The agreement involves cooperation until September 2023 in organizing and conducting a campaign to increase consumer awareness of high-quality meat products bearing the QAFP certificate. The agency will conduct the campaign through the Reach a Blogger platform, on behalf of the media agency Infinity Media.

The goal of the campaign, with the participation of influencers, is to raise awareness of the QAFP certificate and stimulate sales of products that have received this certification. The target group of the campaign will be people aged 25-50, making purchasing decisions, caring about their health, and leading a healthy lifestyle.

Infinity Media is the agency that commissioned the campaign on behalf of UPEMI, and it will be conducted by the Reach a Blogger influencer platform through the advertising agency Biuro Podróży Reklamy.

Instagram, TikTok, and YouTube influencers from the culinary, dietary, parenting, and lifestyle categories will participate in the marketing activities.