On behalf of Bosch, the owner of Junkers brand, we conducted an e-PR action with elements of social media marketing. We created 4 illustrated articles about Junkers heat pumps and brought about their publication on 12 sites dedicated to the subject of heating and construction. During the campaign, the items were displayed to users in total 230,000 times.
OBI has uploaded their new e-catalog ‘The season for renovation’. The aim of the catalog is the promotion and support of sales of the wide range of OBI’s renovation products and to publicise their summer lottery. The internet version of the catalog was prepared by the interactive agency Biuro Podróży Reklamy that is also responsible for the OBI’s SEM campaign.
The design portal HitCzyShit.pl is being launched in a new version, Kamdi Sosnowska is the publisher and the chief editor. HitCzyShit.pl is one of the best websites dedicated to industrial design / design. The architecture of the website has been changes and new thematic sections have been created as well as new functionality.
The interactive agency Biuro Podróży Reklamy has prepared a palette of spring e-marketing actions for OBI. The campaign is targeted at those between 25-50 years of age.
Biuro Podróży Reklamy has prepared another promotional action for OBI. This time, they have created an animation of products available the stores plus they have organized an action called ‘Chomikowanie’ (meaning Hoarding).
Biuro Podróży Reklamy has created a new website for OBI. The agency was responsible the implementation of the website.
Luminous edition of OBI’s e-magazine – Lamps. We not only have implemented the e-magazine, but we also are promoting it on the Internet ; )
‘Sztuka dekoracji’ (meaning The Art of Decoration) is another magazine published by OBI and, this time, it is dedicated to floors. We are in the process of implementing the online version of this magazine. Later on, we will be carrying out an online advertising campaign promoting this e-magazine.
We have created the e-catalog ‘Season for renovation’ at www.Remonty.OBI.pl and now we’re going to advertise it.
The e-magazine dedicated to bathrooms has been created on the model of the paper version of the magazine. The interactive agency Biuro Podróży Reklamy has prepared and planned an advertising campaign promoting this e-magazine on the Internet. The campaign will last until 9 August 2010 and will be advertised on services dedicated to renovations.