PortfolioPortfolio / BOSCH: Junkers heat pumps – ePR

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  • diy, social

During the period of May – June 2008, for Bosch , the owner of Junkers, we have carried out an ePR action with elements of social media marketing.Using the information gathered during the training organized by Bosch, we have created 4 illustrated articles about Junkers’ heat pumps (a heating system) and have published them on 12 services dedicated to heating systems and construction works . The articles have been promoted on the home pages of those services by textual and graphic leads.

During the whole period of the advertising action, the articles have been viewed  230 000 times . Majority of the articles can still be viewed on the following services:

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