In October 2010 we have created another e-magazine from the series “OBI Sztuka Dekoracji”(meaning “The Art of Decoration”). This time the e-magazine is dedicated to lamps. Our responsibility was to create an online version of the magazine. The application has ben created using the flash technology. It is the 4th e-magazine and the 6th e-publication that we have created for OBI. Apart from developing the creation, we were responsible for carrying out an advertising campaign using sponsored links (SEM, contextual advertising) in the CPC model. The campaign has been implemented in several systems: Google AdWords, OnetBoksy, AdKontekst i SmartContext.