Biuro Podróży Reklamy has prepared another promotional action for OBI. This time, they have created an animation of products available the stores plus they have organized an action called ‘Chomikowanie’ (meaning Hoarding). The action will last until mid February. It will be accompanied by an advertising campaign, also created by Biuro Podróży Reklamy, which will include banners on websites dedicated to renovations and interior design, and sponsored links in Google and thematically related websites. Biuro Podróży Reklamy has planned the campaign and bought the advertising space on their own.
The campaign is targeted at people above the age of 25. During the ongoing cooperation with OBI, Biuro Podróży Reklamy has already accomplished 4 e-magazine and 2 e-catalogs.