The interactive agency Biuro Podróży Reklamy has prepared a palette of spring e-marketing actions for OBI. The campaign is targeted at those between 25-50 years of age. OBI is launching new spring e-marketing campaign created by Biuro Podróży Reklamy. Elements of this campaign will include displayes at websites dedicated to gardens, actions from the scope of SEM and SEO. For the campaign Biuro Podróży Reklamy has developed an interactive version of OBI’s catalog called “OBI.
Season for the garden”. The catalog is available online, its content was divided into 4 thematic sections: Plants and decorations, Gardening, Construction of the garden, and Relaxing in the garden.OBI’s website – www.obi.pl – and the spring catalog are the platforms of the campaign.