OBI has uploaded their new e-catalog ‘The season for renovation’. The aim of the catalog is the promotion and support of sales of the wide range of OBI’s renovation products and to publicise their summer lottery. The internet version of the catalog was prepared by the interactive agency Biuro Podróży Reklamy that is also responsible for the OBI’s SEM campaign.
The interactive agency Biuro Podróży Reklamy has prepared the interactive summer e-catalog called ‘OBI. Sezon na remont’ (meaning ‘OBI. The season for renovation’) that is based on the printed version of the catalog. The catalog is available online (www.2012remont.katalog.obi.biuropodrozyreklamy.eu) and its content is divided into
5 main sections: Bathroom, Paint, Interior, Construction and Workshop. The application enables to search the products, create and print shopping lists. OBI’s summer lottery is also promoted in the catalog, in which everyday people can win 1 000 PLN and 10 000 PLN every month.
The catalog will be promoted by a SEM campaign developed and implemented by Biuro Podróży Reklamy.