PortfolioPortfolio / TOSHIBA: boxing gala Klitschko vs Adamek – online and offline campaign

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  • competition, electronics, facebook, konkurs, sport, tv

During August and September 2011, we have carried out a campaign promoting for Toshiba Television. Toshiba was  the main sponsor  of the boxing gala Klitschko vs. Adamek. The campaign was in the form of  a contest , in which participants could have won  500 double invitations to the gala . The aim of the action was to support Toshiba’s  image  and  sales  of their LED TVs.

We were responsible for preparing the promotional strategy as well as for developing the creative line for the whole action and purchase of the online media. We have developed a website for the contest, Facebook like page, BTL and POS materials and press layouts. Our tasks  also included coordination of the contest and cooperation with media partners. We have organized online emissions that were promoting the contest. During 15 days of emission of the contest, we managed to accumulate almost 70 000 likes on the Facebook like pageand prompt over 111 000 users to visit the website (unique visits). We have managed to accomplish these results using: FacebookAds, SEM, contextual advertising, banner advertising in the CPC model, ePR publications and displays on media partners’ websites.

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Facebook like page of the action: www.facebook.com/1000biletow.

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