PortfolioPortfolio / ASUS: In search of incredible

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  • ambient, electronics, facebook, media, social, wideo

In the period of June – July, we organized a campaign In Search of Incredible for  ASUS Poland and Intel. The campaign was a part of ASUS’ international action, but was carried out based on our original idea. The action combined:  experiential marketingambient and  social media marketing.

The main elements of the action were  3 ASUS and Intel zones, which were set up at railway stations in Warsaw, Katowice and Gdynia. In each zone, people could take a look at ASUS mobile devices operating on Intel processors: ultrabooks from the VivoBook series, VivoTab tablets and Fonepads. They also could take part in an unusual fun.

In each zone, participants could check out ASUS ultrabooks from the VivoBook series. Every device had a special application  installed on it. This application used  greenbox technology  to „transport” participants to some  exotic places , based on three key words they chose in the application. They could see themselves, on ASUS VivoBook screen, against the Great Canyon, tropical beach, cosmic space or under water (emission of the visual against a selected background from the camera in real time).

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In total, there were 10 virtual localizations . Participants could  share a picture from their ‘trip’ on Facebook and take a picture of themselves in the unusual scenery  with the ASUS VivoTab.

The main aim of the campaign In Search of Incredible was to promote ASUS’ new mobile devices: ASUS VivoBookASUS VivoTab and ASUS Fonepad, which operate on Intel processors.

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We were encouraging people to come to our zones by emitting 15-second video spots. They were emitted on video boards in the center of Warsaw, Katowice and Gdynia, as well as on railway stations in those 3 cities. Those spots were emitted 5 200 times. People were able to fllow the campaing on ASUS Poland profile on Facebook: www.facebook.com/ASUS.Polska.

In total, over 25 000 people took part in this action and 1 020 people went on a journey by using our green box application. As a result, over 100 000 users on Facebook find out about the action from shared photos on their friends’ profiles.

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