In the first half of 2007, we have carried out ePR actions for 3 movies of Warner Bros: “300”, “The Texas Chainsaw Massacre” and “Zodiac” for their premiers. All 3 actions were based on publication various materials (videos, photos , text materials) about those movies on the Internet. Websites that were used for that purpose were dedicated to specific target group that we were trying to reach. In addition, we have organized contests for internet users in which they could win gadgets from those movies. For each of those movies we have arranged tens of publications.
Results from all of those three actions were very satisfying, which is reflected in the references we have received from Warner Bros.