In November 2007, for Imperial-Cinepix, we have accomplished an ePR campaign for the premier of the movie “Hitman”. The main aim of the action was to advertise the trailer and publications of the movie among computer games players. The trailer has been published on 17 entertainment services targeted at fans of computer games. As a result, the movie trailer has been viewed by over 330 000 unique users.
It was the 6th project that we have carried out for Imperial-Cinepix.