In November 2010, we have launched an advertising campaign for the movie “Jak się pozbyć cellulite” by Andrzej Saramonowicz. The campaign will lasted 3 months. The action has been carried out on the request of  Warner Bros. We have planned and implemented a detective social contest “Zabójczy poradnik”  (meaning „Deadly Tutorial”). A specially created for the purposes of the action Facebook profile  was used as a platform for this campaign. Props from the movie, like a skeleton, a wheel to break bones, electric chair etc., were used as prizes in the contest. By solving each stage of the contest participants were revealing one of 7 movie posters.

The contest has been accomplished in cooperation with 8 media partners: Party, Orange.pl, Samosia.pl, Fmix.pl, Wrzuta.pl, Ipla, We-dwoje.pl, FilmTalk.pl. In order to solve the tasks, participants had to look for clues and tips on the websites of those media partners. The cooperation with media partners was on the basis of  cross-promotion .

Our responsibility was to plan, develop and implement the advertising action of the contest and the movie on the Internet. Also for the purposes of the action, we have arranged  ePR  publication on the Internet, organized emission of Facebook Ads and display ads in popularentertainment services .

During the action  we have arranged 246 ePR publications  about the movie and the contest.