In October 2008, we have carried out another ePR action for Imperial-Cinepix. The action was aiming to promote the premier of the movie “Max Payne” (based on the computer game). We have arranged publication of the trailer on 18 services dedicated to computer game players in a certain age group. As a result the trailer was viewed on YouTube  547 000 times during only 1 month of the campaign which can be said to be our record, bearing in mind that this particular ePR action was dedicated to a very narrow target group.