PortfolioPortfolio / IMPERIAL CINEPIX: Mirror reflection – viral marketing

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  • applications, cinema

In November 2008, we have carried out an online advertising campaign for the horror movie  ”Mirrors”  for  Imperial-Cinepix . It works without a camera! Just stare at the middle of the mirror…

We have placed buttons encouraging to visit the microsite on 19 services. Result: 151 000 unique users on the microsite and 176 000 visits on the website. A simple patent, but ideally suited for the product.

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