PortfolioPortfolio / PEPSICO: ROCKSTAR ENERGY DRINK – digital campaign in the spirit of Party Like a Rockstar

  • Ads, Campaign, competition, design, Digital campaign, facebook, movie, fmcg, Graphics, internet, kampania, konkurs, making of, movie, Pesico, Production, retail, Rocstar, social, spot, strategia, strategy

After winning a tender organised by PepsiCo, we created an advertising spot for the Rockstar Energy Drink brand to be used in digital media in 2018 and ran an activation campaign on Facebook. The agency was also responsible for running the Facebook fan page of the Rockstar brand.

Our creative idea for a video in the spirit of “Party Like a Rockstar” was to use the seemingly simple “ink in motion” technique. Applying it in the production process turned out to be quite a challenge! Hundreds of litres of demineralised water, coloured inks, tens of rehearsals, 15 people on set, 3 specially prepared aquariums, 5 tonnes of water and a good supply of energy in the form of Rockstar. This is a short summary of three busy days we spent shooting a video promoting two flagship products: Rockstar Original and Rockstar Xdurance.

The first stage was to prepare special inks and demineralised water. Our goal was to get the maximum possible clarity and an attractive ink diffusion effect. Then, with the well-coordinated effort of the entire team, we managed to implement all the scenarios and shoot energetic and appealing material. Dynamic music was added for maximum effect.

Our agency was responsible for the creative concept, shooting, editing and preparing all the necessary pre-roll ad formats. Watch the “making of” video, where we explain in detail how we worked on the advertising spots.

In addition, we prepared a Facebook competition for the Rockstar Energy Drink brand under the title “Graj w skojarzenia!” (“Game of associations”). The materials we created for the competition referred to the design of the brand promotional video. The agency was also responsible for organising and facilitating the competition. The competition was divided into four weekly stages. After each stage, five winners were selected and rewarded with prizes such as Rockstar cruiser bikes, powerbanks and headphones.

To enter the competition, users had to add a comment under the competition post on the brand’s Facebook profile: https://www.facebook.com/RockstarPoland. In the comment, they had to give a creative answer to the following question: “Look at the Rockstar cloud and tell us what you see!”

The eye-catching and engaging competition posts attracted as many as 3,184 user interactions! The competition reached 1,369,587 recipients.

Moreover, the agency was responsible for running the brand’s Facebook fan page throughout 2018 which covered preparation of creative materials, facilitation and activation.

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