In 2017 Biuro Podróży Reklamy agency will carry out a marketing campaign for Beko. The cooperation of Biuro Podróży Reklamy and Beko is the effect of the tender procedure closed by the brand in the second half of November 2016. The agency has cooperated with Beko before, within various digital projects.
Within the campaign the agency is responsible for the development of the content marketing strategy and the national online survey on: Do white goods make the daily life of the Poles easier? – “Wielkie Badanie Beko”. Additionally, the agency is responsible for the development of the strategy as well as the graphic design and content of the survey website, the preparation of creative materials with tips for digital publication and dissemination and the organization of the contest that will be one of the project elements. The responsibilities of Biuro Podróży Reklamy will include also the cooperation with the blogosphere within content actions as well as the production and online distribution of content marketing materials, including the video. The agency is also responsible for the purchase of the media for the campaign. The campaign will be launched at the beginning of 2017 and will be on for half a year.
The aim of the action is to present interesting materials regarding how the Poles deal with their daily duties and to what extent the white goods makes their life easier today. The unique content and the data generated within the action will be used as a topic of discussions among bloggers and internet users. By these actions Beko wants to learn more about its consumers and let them get to know it even better. As a result, the brand wants to enter into a dialogue with the internet users.
Beko is one of the best brands in the world and its offer covers all necessary household devices. The brand is present in over 100 countries worldwide and is the second biggest white goods brand in Europe. Beko has been recognized as one of the top ten brands in the world according to Euromonitor International 2008. Beko creates friendly and easy-to-use devices featuring specially selected functions and technologies. The brands is considered a synonym of functionality, energy-saving and world technologies and has proved it with over 300 patented innovations. Beko is the leader of white goods sales on the Polish market.