During the period of July – August 2012, we have accomplished a viral marketing campaign for Beko . The object of the action, as during the first viral marketing campaign for Beko, was a remade TV spot, in which Jarosław Boberek dubs the voice of the child. Our responsibility was to reach a wide range of customers. As a result of emission actions planned by us, the spot has been viewed by over 535 000 YouTube users in just 6 weeks. The spot has gathered dozens of enthusiastic comments. What is more, under its influence over 5 000 users have liked Beko’s Facebook fan page .