The interactive agency Biuro Podróży Reklamy is starting cooperation with BEKO and will be responsible for managing their Facebook profile. The interactive agency Biuro Podróży Reklamy will help BEKO with administrating their like page, getting new „fans”, cooperating with other like pages, developing applications and contests for users of their like page and implementing advertising campaigns on Facebook.

So far our cooperation with Biuro Podróży Reklamy was fruitful, thus, we have great confidence in them. That is why we have entrusted them with such an important area of action. Being present in social media, and especially on Facebook, is one of the key elements of our marketing strategy, which is enabling us to have more emotional and partner-like dialog with our customers

– said Michał Grzeliński, marketing director at Beko (for Poland, Czech Republic and Slovakia).

Biuro Podróży Reklamy has been working with BEKO since 2010. At the beginning, the cooperation was concentrating mainly on actions from the area of SEM. At the beginning of this year, however, the agency has implemented a broad advertising campaign based on viral marketing and actions in social media.