In June 2008, we have executed an advertising action promoting children’s television – Zig Zap (Canal+) . The campaign’s main element was a contest called “I kto to movie” (meaning Look who’s taking) . The platform for this campaign was a service that enabled users to upload recorded by themselves dubbings or to add subtitles to short cartoons provided on the website. As a result, some very unique videos have been made. Many of them were really funny.
Users could find several short ZigZap cartoons on the hosting website. Each modified file has been automatically saved under a unique address and then, according to users’ votes, classified in the ranking . 20 most highly rated videos have been awarded with an attractive prize package.
The website has been advertised through the emission of advertising buttons on services dedicated to children and through a spot campaign emitted on the ZigZap channel. During the contest, over 12 000 video files have been uploaded and the website has been visited by more than 170 000 users. The action has lasted until 31.07.2008.