In July 2007, for DHL, we have accomplished an online campaign under the slogan: “Only wooses don’t use DHL”. The campaign was carried out on a microsite were people could find 3 animated viral videos: „Animals”, „Pigeon” and „Goat”, information about basic DHL services, electronic gadgets: wallpapers, screen savers and a sections where they could ask questions.
We were responsible for the concept, creation and for the advertising the campaign online . For that purpose, we have published the viral spots on several social and entertainment services , have arranged ePR publications, social media marketing actions on several social networking sites and emission of banners on Onet.pl.