PortfolioPortfolio / Portfolio / OCEANIC: launching campaign AA Men Elegance

  • branding campaign, Campaign, cosmetics, creation, design, Digital campaign, ePR, facebook, Graphics, health, hygiene, internet, launch, shopping, social, social media, strategy, video, youtube

For AA Men, cosmetic brand of Oceanic group, we have implemented a launching campaign for a new product line: AA Men Elegance. The goal was bringing awareness of the cosmetics to the target group: well-groomed, aware men 30+, who live in big cities.

The campaign’s claim: „my decision”, was paired with an idea of typical situations from a man’s life in correlation with a particular product.

Link do video >> https://www.youtube.com/watch?v=ldLqT_muIro

Under implemented campaign, we were responsible for creating communication strategy, graphic creations, media strategy, purchase and execution. The activities lasted 3 months (October-December) and included emission in Google Ads, Search Engine Marketing, Facebook Ads oraz Youtube Ads.

Additionally, planned lauch of the cosmetic line was published in a number of ePR articles.

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