For AA Men, cosmetic brand of Oceanic group, we have implemented a launching campaign for a new product line: AA Men Elegance. The goal was bringing awareness of the cosmetics to the target group: well-groomed, aware men 30+, who live in big cities.

The campaign’s claim: „my decision”, was paired with an idea of typical situations from a man’s life in correlation with a particular product.

Link do video >> https://www.youtube.com/watch?v=ldLqT_muIro

Under implemented campaign, we were responsible for creating communication strategy, graphic creations, media strategy, purchase and execution. The activities lasted 3 months (October-December) and included emission in Google Ads, Search Engine Marketing, Facebook Ads oraz Youtube Ads.

Additionally, planned lauch of the cosmetic line was published in a number of ePR articles.