Interactive agency Biuro Podróży Reklamy (BPR) has gained a new client – WJEM, specializing in box diets, and is preparing to launch their first campaign.
The cooperation is defined as long-term. The contract between the companies has been signed for an indefinite period of time. BPR will be responsible for developing and implementing social media campaigns, analytics, and influencer marketing.
WJEM is a company operating since 2018 in the rapidly growing market of boxed diets.
“Our company specializes in low-carbohydrate diets, we are currently expanding our offerings and in addition to the ketogenic diet, we will also be offering low-carb and carnivore diets, as well as influencer support for Intermittent Fasting diets. This is the moment when we decided to intensify our marketing activities, of course, first of all conducted on the Internet, because it is the most important medium for us. The interactive agency Biuro Podróży Reklamy has convinced us with their ideas and experience. We are counting on a combination of their creativity and ensuring high effectiveness, which in our case will give us very satisfying effects in terms of stimulating sales and building awareness and brand recognition.” – says Robert Sieradzki, co-owner of WJEM.
The target group for WJEM are metropolitan residents aged 25+.
Biuro Podróży Reklamy will be responsible for preparing and running digital campaigns, especially in channels like Facebook, Instagram or Google (Ads). The agency will be responsible for optimization of campaign activities, stimulation of sales and building awareness of WJEM brand and its offer on the market.
The agency will also handle analytics (Google Analytics, Google Tag Manager, configuration of eCommerce reporting in relation to marketing activities using events and Data Studio) as well as consulting and training in digital media.
Another important area of cooperation will be influencer marketing, carried out primarily on the basis of REACHaBLOGGER.pl platform
The first campaign prepared for WJEM by Biuro Podróży Reklamy has just been launched.