NewsNews / Stomil Bydgoszcz creates new brand; Biuro Podróży Reklamy wins tender for German market launch

  • Campaign, sem

Interactive agency Biuro Podróży Reklamy has won the tender and will start providing services for a new client – Stomil Bydgoszcz, which has created a new brand for international expansion. The new brand, STB Premium Rubber Solutions, will be first introduced on the German market and the interactive agency Biuro Podróży Reklamy is responsible for its communication. The first campaign is just starting and will last until mid-December.

Stomil Bydgoszcz SA is a company with over 100 years of tradition, a leading Polish manufacturer of hydraulic and industrial hoses and other rubber products. Creation of a new brand – STB Premium Rubber Solutions – is related to the company’s plans to expand with a premium product offer into foreign markets. Germany is the first country where the company plans to start selling its selected products under the STB brand (hydraulic hoses, rubber plates and linings, and profile cords, seals and dedicated products). The German website has just been launched, introducing the STB brand, its product range and providing contact details, contact questionnaires etc, as well as catalogs with product offers.

The interactive agency Biuro Podróży Reklamy acquired the STB brand budget by winning the tender organized by Stomil Bydgoszcz. The cooperation is long term, the contract between the companies has been signed for a year.

– We want to support the debut of the STB brand in Germany mainly with digital activities. We have chosen Biuro Podróży Reklamy’s offer because it was the most convincing for us and the one that best answered our brief. Another important factor is the vast digital experience digital experience of the agency, also in the B2B area and knowledge of online media on the German market – said Wojciech Kłosowski, responsible for marketing in Stomil Bydgoszcz.
The main goals planned for the next year are to build the awareness of the new brand on the German market, to build its premium image and to create a base for the growth of Stomil’s export sales, first on the German market and eventually also on other European markets.
Biuro Podróży Reklamy is responsible for preparing and implementing a mix of digital activities that will build the awareness and image of the new brand and generate traffic on, including management of Google Ads, regular presence of display campaigns on German trade portals, preparation of mailing campaigns and B2B actions on LinkedIn.

Designer duo Martyna Synkiewicz and Bogusław Gelba designed the logo and visual identity of STB Premium Rubber Solutions. The website and product catalogs were prepared by Intervico – Cezary Dzielicki.

STB products are intended for a wide range of sectors, such as: agriculture, construction, machinery and equipment manufacturing, food production, as well as railroad, automotive, mining, etc.

The first campaign prepared for STB by Biuro Podróży Reklamy will be launched this week. Stomil Bydgoszcz S.A. is a leading Polish manufacturer of hydraulic and industrial hoses and other rubber products. It is a company with over 100 years of tradition in manufacturing rubber products and the first manufacturer of hydraulic hoses in Poland. The company specializes in power hydraulics, and Stomil’s production offer includes hydraulic and industrial hoses, rubber sheets and linings, rubber compounds, technical-rubber articles and extruded profiles, which are widely used in many sectors of economy, including mining, construction, agriculture, machinery, and food industries.

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