Almatur has chosen the interactive agency Biuro Podróży Reklamy to carry out a half-year-long campaign promoting summer camps and trips for children and teenagers.
After a few years break, Biuro Podróży Reklamy is once again cooperating with Biuro Podróży i Turystyki Almatur (www.almatur.pl). The agency will support the marketer in developing and managing a campaign that will focus on children and teenagers, offering themed summer camps and holiday trips. The campaign under the slogan “On Holiday with the Whole Team” („Całą EKIPĄ na Wakacje”), has just started and will go on until June.
The target group for the campaign are children and adolescents aged 10-18, as well as their parents.
The agency’s tasks include preparing a series of ten “meme” videos, creating graphics and texts for posts on Almatur’s social platforms, such as: Instagram, YouTube and TikTok, preparing the creation of a special edition of Almatur’s T-shirts for the “Bring a Friend” (“Przyprowadź Przyjaciela”) and “On Holiday with the Whole Team” („Całą EKIPĄ na Wakacje”) campaigns. The agency will also organize an influencer campaign, including TikTok (20 influencers) and Instagram (10 influencers). It will also deal with the emission of videos on all the aforementioned social platforms and publications on blogs. The agency additionally conduct mailings and create Almatur’s promotional tutorial on discounts for regular and new clients.
– We are happy that Almatur, our former client, has come back to us after a break of several years and that we have the opportunity to participate in such an interesting project, aimed at a very demanding and at the same time very appealing group of customers – says Agnieszka Sosnowska, CEO of the interactive agency Biuro Podróży Reklamy.
Biuro Podróży Reklamy cooperated with Almatur between 2013 and 2017 managing the brand in social media and implementing advertising campaigns, among others with Marcin Gortat.
Almatur is the longest-established travel agency in Poland, which for nearly 70 years has been showing the world of tourism in a unique light. The agency is the country’s largest organizer of holidays for children and youths, with nearly 25,000 clients every year.
For the summer of 2022. Almatur has prepared over 500 themed camps in over 80 locations throughout the country. The company’s offer also includes youth camps and language courses abroad in dozens of countries around the world.