The interactive agency Biuro Podróży Reklamy will carry out a viral marketing action in social media for Beko.

Social media are becoming more and more important to us, especially in terms of keeping in touch with our consumers and in our marketing strategy. They allow us to have a more emotional dialogue with our clients, prospective clients, or „fans” of our brand by providing entertainment through less official versions of our advertising spots. At the same time, we are sending a message to the world that we’re not just a soulless manufacturer of household appliances but a „live” brand with character and certain values. Consumers appreciate that, just look how popular our Facebook profile is.

– said Michał Grzeliński, Marketing Director at Beko for Poland, Czech Republic and Slovakia.

The main aim of the action is to maximise the popularity of Beko’s online customised advertising spot, which is based on the TV advert. The action has just been launched and will run for 6 weeks.

Professional spreading of the viral advertising message is one of the elements of an online advertising campaign that you cannot forget about. Often it is just as important, if not more important, as the concept for a viral video itself. Internet users appreciate good videos, but first they have to reach a group of people large enough to act as a catalyst for further spread of the ”virus”

– adds Robert Sosnowski, Managing Director of the interactive agency Biuro Podróży Reklamy.

Biuro Podróży Reklamy cooperates with Beko since 2010. So far the cooperation included mainly actions from the area of SEM.