The promotional campaign of the new book about the adventures of Tomek Łebski. Having successfully won a tender, the agency Biuro Podróży Reklamy started a cooperation with Zielona Sowa Publishing House. The agency is responsible for creating and implementing the ongoing promotional campaign of the new volume of the series about Tomek Łebski’s adventures, which was published on 24 September 2014.
The book, titled ‘Tomek Łebski is Absolutely Fantastic (At Some Things)’, shows funny adventures of an eleven-year-old boy who most of all loves drawing in his school books.
This time Tomek can’t wait to go on a school activity trip – but, as always, he keeps forgetting his form. Will he manage to sign up for the trip? Apart from that, he is as usual busy doing lots of fantastic things: building a raft, sneaking his favourite chocolate bars at night, and hunting all kinds of strange creatures.
The publication of the book is accompanied by a promotional campaign which will last till the end of the year. During the campaign the readers are encouraged to take part in a competition called ‘Show what you have in your notebook’. On the campaign web site www.pokazcomaszwzeszycie.pl they can upload pictures of their drawings in notebooks and win fantastic prizes. The aim of this initiative is to create the cleverest gallery on the Internet (as clever as Tomek Łebski is!) and to show how many fans Tomek Łebski has!
The promotional activity has been conducted in online and offline channels. The agency Biuro Podróży Reklamy is responsible, among other things, for creating the competition Landing Page, ePR, emissions in the Google search engine and social media, mobile marketing and remarketing.
The agency Biuro Podróży Reklamy is responsible for the concept and implementation of the campaign. The campaign will last till the end of the year.