The innovative online marketing agency Biuro Podróży Reklamy is launching their customized campaign „Pozdrowienia z najdalszych zakątków Internetu” (meaning Greetings from the farthest corners of the Internet). The campaign is a part of the agency’s project to refresh their image which consists of: introduction of entirely new visual identity and launch of the new website. The agency is developing and expanding the range of its activities hence the changes. They are also planning to create separate sections and sub-brands dedicated to them. In the second half of this year, they are going to launch a sub-brand dedicated to SEM and SEO.
Changes at Biuro Podróży Reklamy are accompanied by unconventional campaign targeted at precisely selected groups of marketers, who are their potential clients. The campaign is being launched under the slogan: „Pozdrowienia z najdalszych zakątków Internetu” (meaning Greetings from the farthest corners of the Internet).
Biuro Podróży Reklamy has bought a collection of old Hindu postcards and coins. Each package sent from India contains a postcard (each postcard is unique) and an old coin. The coins are symbolic tokens that give marketers at least 25% discount for the services of Biuro Podróży Reklamy (for use at any time).
On the one hand, the aim of the campaign is to inform marketers about our new image, and on the other, to support the sales process. The whole concept of the action may seem unusual but, at Biuro Podróży Reklamy, we consider such ideas to be the most effective. Thereby, we’re identifying our brand with the idea of avant-garde; which is the most interesting element of marketing, mainly because new things evoke excitement and focus customers’ attention. An additional advantage that we are expecting from this campaign is a high conversion of the conscious reception of the action. Not every day, one receives greetings from a distant country in such a form. All the elements in our packages are authentic and indeed old. What is more, we made sure, that they were shipped from India. Soon, we’re planning to send more greetings from other parts of the world
– said Robert Sosnowski, managing director at Biuro Podróży Reklamy.
One of the elements of the strategy to refresh the agency’s image is the new website and its visual identity, together with the new expressive logo, which can easily be associated with travels to the farthest corners of the Internet, that Biuro Podróży Reklamy explores for its clients. At the same time, the agency is working on launching their sub-brand which will be dedicated to actions from the area of SEM and SEO. It is related with the planned expansion of the agency’s division dedicated to SEM/SEO actions. The new brand is planned to be launched in the second half of this year.
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