Biuro Podróży Reklamy has developed a project which will support the Solid phones line – Samsung’s tough guys. Samsung Electronics Poland has decided to create a separate marketing stream for the Solid series – line of phones that are resistant to all kinds of extreme usage.
The interactive agency Biuro Podróży Reklamy has developed a website for the Solid series(www.Solid.Samsung.pl) presenting 5 models of those phones: B2700, B2100, E2370, E1130B and B2710. Their specifications have been put into 5 categories: water resistant, snow resistant, shake resistant, mud resistant and dust resistant. Additionally, each of these 5 categories of Solid series phones was assigned to a popular sport or extreme activity like sailing, hiking, snowboarding etc.
What is more, the agency made 5 short videos showing Solid phones in contact with water, rocks, snow, dust and mud. Phones from the Solid series not only are resistant to mud, dust, water etc., but are equipped with useful ‘outdoor’ functions like pedometer, LED flashlight, GPS, compass, enhanced battery and more (depending on the model).
Biuro Podróży Reklamy has been in cooperation with Samsung Electronics Poland for two years now. In 2010, for the Samsung Game campaign (http://www.youtube.com/watch?v=LXhq7wt4ufw), the agency has won the main award in the MIXX Awards competition in the category ‘Introduction of
a new product to the market’ and has been honored in the Golden Arrow competition in the category ‘Experiential marketing’. Also for the Samsung Game campaign, they have qualified to the final shortlist in the Webstar Festival contest in the category ‘Integrated marketing campaign’.