The interactive agency Biuro Podróży Reklamy has created new version of OBI’s website dedicated to their customers. OBI’s online spring campaign will be launched in few days, which will also be available in a special version designed for iPhones and iPads.

Biuro Podróży Reklamy has created entirely new website layout www.obi.pl (with html5 elements but without flash technology so it is fully accessible for the users of Apple mobile devices) and was responsible for the implementation process as well as for filling the website with content (based on the original CMS). On the new website one can find new section – „All About the Gardens” along with many other guidance materials (about
150 product tips in total).

In addition to the launching of the new website, OBI’s new online spring campaign will be launched on the March 18th. IT will include spring e-catalog (also compatibile with iPhones and iPads), banners placed on websites devoted to gardens and sponsored links in Google. The agency prepared the entire campaign, including purchase of the media; the project also included actions in the area of SEO.