There will be new websites for Twierdza shopping center in Kłodzko, Tęcza shopping center in Zamość and Pestka shopping center in Poznań. In 2012 for MMG, the interactive agency Biuro Podróży Reklamy has created a website for Magnolia Park shopping center (www.magnoliapark.pl). Magnolia Park is the biggest shopping, entertainment and leisure center in Lower Silesia. Nearly 230 shops, restaurants and services operate on74 400 m2 of land.
Websites created by Biuro Podróży Reklamy are built on the idea of responsive web design, which allows users to browse the pages on mobile devices. Also, the shopping center’s maps are impleneted in a way that they can be viewed on tablets and smartphones.
The Internet and mobile devices are becoming increasingly important channels in the shopping centers’ marketing strategies. The key element of digital communication are the shopping centers’ websites that can be viewd both, on computers and mobile devices, like tablets and smartphones
– says Maria Prokop, marketing director at Master Management Group.