The interactive agency Biuro Podróży Reklamy will be responsible for handling the Merrell brand presence on Facebook. Biuro Podróży Reklamy has won the tender organized by AmerSport Group, the exclusive distributor of the Merrell brand in Poland, as well as other brands like: Converse, CAT, Cushe, Chaco and Carlton.
The interactive agency will be responsible for handling Merrell’s likepage: www.facebook.com/MerrellLetsGetOutside. The agency will also be developing and implementing advertising campaigns on Facebook.
We have decided to cooperate with Biuro Podróży Reklamy because they have vast experience in social media marketing and have carried out many ambient actions on the Internet. Biuro Podróży Reklamy very well sensed the character of the Merrell brand, thus we are very excited about working with them
– said Ewa Biernat, marketing director at AmerSport Group.
The Merrell brand was established in 1981. They provide high-quality footwear for enthusiasts of active recreation. Their offer includes high-performance shoes as well as models perfectly suited for the urban landscape. Recently they have expanded their offer adding clothing and accessories.
AmerSport Group is the exclusive distributor of Converse, CAT, Merrell, Cushe, Chaco and Carlton in Poland. They also have offices in Moscow, Prague and Kiev.