AmRest has chosen Biuro Podróży Reklamy advertising agency to cooperate with the KFC brand during the football championships in June 2016. During the tender our agency produced a successful idea for a competition connected with football and supporting favourite football teams. The brand’s activities focus on KFC fan page on Facebook. Every day users can take part in the KFC Fan Zone competition and give a running commentary on matches during the championships. Interacting with fans, the brand engages participants also during half-time breaks, and in this way diverts their attention away from commercials.
The scope of the agency’s work with the KFC brand includes preparing creative materials, creating content materials for social media, and emission activities.
AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent company that operates a chain of restaurants in Eastern and Central Europe. Since 1993 the company has built a portfolio of excellent brands, leaders in their categories, such as KFC, Pizza Hut, Burger King and Starbucks, based on franchise and joint venture partnership. AmRest is the owner of the La Tagliatella brand, which is being developed by restaurants managed by the company as well as through franchise. The brand’s portfolio also includes two thriving Chinese brands: Blue Frog and KABB. At present AmRest manages over 1000 restaurants in the segment of quick service restaurants and restaurants with table service (casual dining restaurants). Every day over 23,000 AmRest employees in 13 countries, working according to our mantra ‘Everything is possible!’, deliver craveable taste and exceptional service at affordable prices.