BPR will be responsible for the promotion of DVD and BLU-RAY movies on Facebook.com. The agency will develop and implement e-marketing strategy, create and maintain Imperial-CinePix’s like page, create an application and prepare an advertising campaign on Facebook. The companies have already worked together in 2007 – 2008 on the online promotion of motion pictures.
From quite some time now, I have been feeling the need to enter the social media sector. For that reason, we have decided to resume the cooperation with Biuro Podróży Reklamy. The choice was made basing on our positive experience from previous cooperation. They have presented a very attractive project of actions on Facebook.
– said Zdzisław Żukowski, marketing director at Imperial-CinePix.
Imperial-CinePix exists in Poland since 1991 and is an exclusive representative of film studios: 20th Century FOX, MGM, Paramount, Dreamworks and Sony Home Entertainment in the field distribution of DVD and BLU-RAY movies.
The company every year introduced the best movies on BLU-RAY and DVD to the Polish market. Among them one can find movies for the whole family like: Shrek, Madagascar, Kung-Fu Panda, Ice Age and feature movies like: Titanic, Jamesa Bond collection, The Da Vinci Code, 2012, Star Wars trilogy or Indiana Jones. Imperial-CinePix also works as a blockbuster distributor and is introducing to the Polish screens 20th CENTURY FOX’s movies like: Ice Age 1, 2, 3, Star Wars (I, II and III), Devil wears Prada, Garfield 1 and 2, The Day After Tomorrow or Avatar.