NewsNews / Hundreds of litres of water, coloured inks, film crew – the new Rockstar Energy Drink spot

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After winning a tender organised by PepsiCo, we created an advertising spots for the Rockstar Energy Drink brand to be used in digital media in 2018.

Our creative idea for a video in the spirit of “Party Like a Rockstar” was to use the seemingly simple “ink in motion” technique. Applying it in the production process turned out to be quite a challenge! Hundreds of litres of demineralised water, coloured inks, tens of rehearsals, 15 people on set, 3 specially prepared aquariums, 5 tonnes of water and a good supply of energy in the form of Rockstar. This is a short summary of three busy days we spent shooting a video promoting two flagship products: Rockstar Original and Rockstar Xdurance.

Our agency was responsible for the creative concept, shooting, editing and preparing all the necessary pre-roll ad formats.

Watch advertising spots and the “making of” video – digital campaign in the spirit of Party Like a Rockstar

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