After winning a tender organised by PepsiCo, we created an advertising spots for the Rockstar Energy Drink brand to be used in digital media in 2018.
Our creative idea for a video in the spirit of “Party Like a Rockstar” was to use the seemingly simple “ink in motion” technique. Applying it in the production process turned out to be quite a challenge! Hundreds of litres of demineralised water, coloured inks, tens of rehearsals, 15 people on set, 3 specially prepared aquariums, 5 tonnes of water and a good supply of energy in the form of Rockstar. This is a short summary of three busy days we spent shooting a video promoting two flagship products: Rockstar Original and Rockstar Xdurance.
Our agency was responsible for the creative concept, shooting, editing and preparing all the necessary pre-roll ad formats.