The interactive agency Biuro Podróży Reklamy will organise a contest and an advertising campaign for Toshiba Television Central Europe, who is the main technical partner of the boxing gala Klitschko – Adamek. The aim of the campaign is to promote Toshiba’s new line of LED TVs. Biuro Podróży Reklamy, after winning the tender, is responsible for the creation of the contest website and the like page on Facebook, coordination of the contest and for the preparation of BTL materials and layouts for press release.
Prizes in the contest are 500 double tickets to the boxing gala Klitschko – Adamek, which will take place on the 10th September at the Municipal Stadium in Wrocław.
Everyone who wants to take part in the contest should buy, between 20th August and 4th September, one of the Toshiba LED TVs (even the cheapest model 22EL833, which costs less than 800 PLN, counts) and then give a proposal of their own encouraging slogan for Adamek on www.1000biletow.toshiba.biuropodrozyreklamy.eu.
Everyday, authors of the best slogans will be awarded. For the campaign Biuro Podróży Reklamy has created Facebook profile for Toshiby which was to gather Adamek’s supporters: www.facebook.com/1000biletow.
The boxing gala Adamek – Klitschko is being called the fight of the 21st Century. It will be the first fight for the world heavyweight championship taking place at the new Municipal Stadium in Wrocław. The fight will be the perfect opportunity for the Polish boxer Tomasz Adamek (nr 1 in the rankings of WBC and WBO, and nr 3 in the ranking of IBF) to defeat the WBC’s current world heavyweight champion Vitali Klitschko and win the most desirable championship title for Poland.