Biuro Podróży Reklamy agency will carry out an advertising campaign „Litery i charaktery” for Schneider company that specializes in stationery production. The main medium for advertising our campaign is the Internet. The backup will consist of an outdoor campaign.
The agency will be responsible for the whole preparation and execution of the campaign in both digital and OOH channels. The campaign starts in May and will last until the end of September 2019.
As part of the campaign, Biuro Reklamy Podróży will prepare a psychologic test based on the analysis of handwriting that was inspired by the concept of „What does our handwriting say about our personality?”. The psychologic test will be published on a landing page „Litery i charaktery” www.literyicharaktery.pl. The test will be conducted based on the handwriting sample of every participant. The scan of the handwriting should be sent via www.literyicharaktery.pl. Every participant will write the same sentence. With the help of graphologists, few types of personality will be determined and then, matched with each participant based on their sample. Every profile will consist of a description of personality type alongside visual imagining. It will also be correlated to the specific product of Schneider’s. The participants will be also able to share their results on social media.
– With the help of correlation of demographic data with certain personality traits and the type of handwriting, we will be able to produce interesting statistics based on how many people of a certain gender will match a certain psychological profile and the attribute of writing. This data will allow creating engaging content that will be used as a communication channel between Schneider and the audience, for example in social media, PR publications, articles or infographics – says Agnieszka Sosnowska, the CEO of BPR.
– We are happy to inform that we are starting this special campaign in Poland. It shows that handwriting is so much more than just written words – handwriting is the very expression of our true self says Nicola Luigi Schwarzwälder, Product Manager Schneider Schreibgeräte GmbH.
The main communication channels of the digital campaign are Facebook, Instagram, Google Display Network and the e-PR efforts. The outdoor campaign that supports the actions taking place on the Internet includes 6 biggest cities in Poland. We will use billboards and city lights at the bus and tram stations.
– The campaign is the first of its kind in the stationery industry designed for the Schneider brand in Poland. We are convinced that the campaign will meet the expectations not only among existing clients but also intrigue some new ones, not that familiar with the brand. According to our experience, the creative, non-standard actions are the ones that are remembered the most. That’s why we and the Schneider group decided to do as such together with Biuro Podróży Reklamy – – says Patrycja Zieja, Product Manager of PBS Connect Polska, which is the only distributor of Schneider products in Poland.
Schneider Schreibgeräte GmbH is an eighty-year-old international brand from Germany that specializes in stationery production. The company offers a lot of wide variety of products such as pens, ink cartridges, fountain pens, rollerball pens, highlighters and so much more.
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