BPR begins cooperation with CKSource, the creator of one of the worlds’ most popular online text editors. The agency will develop and implement an online communication strategy for CKSource and will conduct international advertising actions. Company’s flagship product – CKEditor – owns 45% of world’s market of text editors that are applicable in creating websites and filling them with content. Thus, CKEditor is on the market leading position in this category.
Biuro Podróży Reklamy will support marketing actions concerning not only the CKEditor but also other CKSource’s products, like CKFinder. Marketing actions carried out by the agency will be international as the company also offers its product in the Open Source model for all the biggest and most important markets of Western Europe and USA, China, India and Russia.
Cooperation with CKSource is a huge challenge for us, especially because that it is a truly worldwide project dedicated tothe most demanding customers: web developers. Our job will cksourcebe to redefine the marketing strategy concerning client’s presence on the Internet. First effects of our cooperation will be visible in March
– said Robert Sosnowski, managing director of the interactive agency Biuro Podróży Reklamy.
We have chosen Biuro Podróży Reklamy with hope of a fruitful cooperation with current as well as with future projects. Previous achievements of the agency are interesting enough to let us look more optimistically at the growth of popularity of our products. It is particularly important because we operate in both areas – Open Source and commercial, which can be a very interesting strategic and marketing challenge for our companies.
– said Frederico Knabben, managing director of CKSource.
CKeditor BPR has vast experience in cooperation with companies from the software solution sector. The agency has previously worked for the companies like IBM, PWN.pl, Star Technology.
CKSource operates in the software solution sector since 2003. Their offer is based on the most modern standards for creation and developemnt of IT products, with a particular emphasis on the Open Source model. CKEditor, the online text editor, is one of the most recognisable product in its category. Up to now, it has been downloaded over 7 million times, including specialists from the biggest technology companies like: IBM, Oracle, czy Adobe.